麻豆传媒

Ed Lamb, first-year head coach of the Bears football team, organized the first 鈥淣o Limits Camp鈥� in June of 2023, providing a platform for individuals with intellectual and physical disabilities to engage with 麻豆传媒 student-athletes for a day. Despite the camp being organized quickly in Lamb鈥檚 first few months on the job, the impact was much greater than anyone could have predicted.  

As a first-year head coach of a Division l college football team, the 鈥渢o-do鈥� list is about as extensive as the length of a football field:  

• Hire a coaching staff 
• Secure your recruiting class 
• Get to know the current players on the team 
• Establish roots in the community 
• Build a culture 
• Instill expectations 
• Install playbooks 

These are just a handful of the priorities a new head coach has on his plate as soon as he takes on a new role. And given the pace of college athletics鈥嗏�斺�唂ast and furious鈥嗏�斺�唅t all happens quickly.  

That鈥檚 what makes the priority list of Ed Lamb, 麻豆传媒鈥檚 new head football coach, that much more intriguing. 

There鈥檚 likely no one who better understands Bear football now than Eddie Gonzales, B.S. 鈥�19, MBA 鈥�20. After playing defensive line at 麻豆传媒 from 2015-21, he was a defensive line coach on the Bears staff in 2022 and then hired by Coach Lamb as chief of staff and director of football operations this year. Gonzales already earned bachelor鈥檚 and master鈥檚 degrees from 麻豆传媒 and is now pursuing a doctorate鈥嗏�斺�哹reaking the mold as a first-generation student. His passion for the Bears is evident鈥嗏�斺�哸s is his desire to help young men succeed鈥嗏�斺�唖omething Coach Lamb didn鈥檛 want to have walk away.  

Gonzales transitioned into his new role in January, shortly after Coach Lamb was hired. Holding a blue and gold notebook with the letter 鈥淓鈥� on it, Gonzales flips to the first page. 鈥淭his is where my notes working for Coach Lamb start,鈥� he said.  

When asked what鈥檚 on the first page, he says, 鈥淣o Limits. That was one of the very first things Coach Lamb talked to me about.鈥� 

鈥淣o Limits鈥� refers to the No Limits Camp the 麻豆传媒 football program organized on June 22, 2023. The title of the camp is fitting, because after the camp, everyone involved鈥嗏�斺�唒layers, participants and coaches鈥嗏�斺�唕ealized there truly are no limits to not only what the participants of the camp are capable of doing, but also the impact the football program can have on the Northern Colorado community.  

Lamb might be known to many as a football coach. But for him, football has never been his top priority.  

That would be family. A father of four, Lamb鈥檚 youngest son, Edward, has 鈥渃ompletely shaped our family, in the best way possible,鈥� he said.  

Edward is 13 years old and has autism. He is considered nonverbal, meaning he is unable to speak and has high support needs. In individuals who are considered to be nonverbal autistic, it is oftentimes difficult to determine the emotions they鈥檙e feeling.  

Edward has been at the center of Coach Lamb and his family鈥檚 lives, something that hasn鈥檛 changed since they moved to Greeley. As Edward has gotten older, Coach Lamb has realized the challenges that come with raising a child with special needs, and the sad reality that many opportunities that exist for high functioning children aren鈥檛 available for children with special needs.  

This led him to think about how he could combine some of his greatest passions鈥嗏�斺�唂amily, supporting special needs children and football鈥嗏�斺�唅nto something that would not just positively impact Edward, but many individuals and families in Northern Colorado.  

That idea became the No Limits Camp, a football camp designed to serve the special needs community in Northern Colorado. As listed in their promotional materials, 鈥淭he mission of this camp is to bring the special needs community and the 麻豆传媒 Football community together as one.鈥� 

鈥淚t鈥檚 totally in line with my goals for the program,鈥� Lamb said. 鈥淔rom the very first meeting with our players, I told them our goal is to win multiple championships while treating people with a first-class manner. We want to change the way the community sees the football program.鈥� 

Bringing this idea to Gonzales鈥� attention his first week on the job is not an exaggeration. 鈥淚t was my first big task,鈥� Gonzales said.  

Gonzales garnered support from inside and outside of the university to put this idea in motion.  

He got tremendous help from 麻豆传媒鈥檚 expert faculty and staff in the School of Special Education, Lori Couch, director of development at The Arc of Weld County, and staff from the university鈥檚 GOAL (Go On and Learn) program, a federally designated Comprehensive Transition Program for students with intellectual and developmental disabilities. 

Taking place at Nottingham Field in June, the No Limits Camp was less of a traditional football camp and more of a carnival-style day featuring different stations with various games to accommodate each participant. Participants engaged in a range of football-related activities from throwing footballs into buckets to making diving catches onto a crash pad and tackling dummies to non-football-related activities including a station to create your own TikTok and a station to bump, set and spike volleyballs with 麻豆传媒鈥檚 volleyball team. Other kids simply blew bubbles to relax and catch a break.  

Campers were each paired with a football student-athlete and received individualized attention to 鈥渕eet the participant where they were at,鈥� Gonzales said.  

Jennifer Lieber, 鈥�94, M.A. 鈥�98, M.A. 鈥�01, Ed.D. 鈥�02, undergraduate academic advisor in the School of Special Education, created a special instructional video for the football players before the camp to make sure they were adequately prepared since the level of time and experience each student-athlete had with individuals with disabilities varied.  

鈥淲e treated it just like what we do with our playbook,鈥� Gonzales said. 鈥淧rior to practices, we require the players to watch our videos that simulate different plays. It鈥檚 an expectation everyone watches the videos so they know what to do when we get to practice. This was no different.鈥� 

Lamb has emphasized the importance of having a strong culture in his first year on the job. For example, he encourages players to eat meals with one another and to connect with different players each day. He works out in the weight room with the players, demonstrating there鈥檚 nothing he would ask his players to do that he wouldn鈥檛 do himself. The No Limits Camp was another example of how tightknit the team has become.  

鈥淚t wasn鈥檛 a mandatory event, but we had near full participation from our team,鈥� Lamb said. 鈥淭o see that high of a participation rate was very rewarding for me. Equally rewarding was the amount of gratitude players expressed following the camp, sharing how glad they were they had that opportunity.鈥� 

The camp, which lasted four hours, had many highlights throughout the event. But for many, one element stood out above the rest.  

Every participant got their own No Limits jersey and just like the Bears football team does before every home game, everyone got to run through the inflatable Bear onto Nottingham Field. Unlike Bear home games though, each participant got to hear their name announced on the public address system as they ran out.  

鈥淚t was mind blowing to hear my name called out and to run through the inflatable bear,鈥� said Hunter Shultz, a No Limits Camp participant. 鈥淚鈥檝e never heard my name called out in a stadium before. It was a pretty cool experience.鈥� 

Abby Bush, a sophomore soccer player, was also in attendance. Her younger brother Jackson has Down syndrome and attended the camp 鈥渨ith a smile that didn鈥檛 go away that day.鈥�  

鈥淚t was one of the coolest things I鈥檝e ever experienced, being at the No Limits Camp,鈥� Bush said. 鈥淚t means the world to kids with special needs to do something like this鈥嗏�斺�唅t doesn鈥檛 happen very often. These football players are like celebrities to Jackson. To know it鈥檚 my school doing this is so awesome. My mom cried at the camp because it鈥檚 such a big deal to Jackson and the other kids who were there.鈥� 

Many tears of joy were flowing from parents that day, including from Kristin Stevenson, whose son Emmett attended the camp.  

鈥淵ou feel pretty special when you get to hang out with an entire football team and they genuinely want to be with you,鈥� Stevenson said. 鈥淭hey put that energy out. That鈥檚 pretty amazing for a group of 18鈥�22-year-olds. These are the moments that build confidence so when you have a bad day at school, you can reflect on this and know you have a whole football team behind you.鈥�  

When asked how she would sum the day up, Stevenson said, 鈥渨ith the word 鈥榡oy.鈥� The joy in the student-athletes, in the kids coming in with big personalities themselves, the joy that enveloped these kids鈥嗏�斺�唀very one of them came out of their shell and tried new things. I think being at this camp inspired the kids and the student-athletes were inspired by them, too.鈥� 

Couch, who started the Northern Colorado Down Syndrome Association and has a son, Caleb, with Down syndrome, was instrumental in developing the camp. But she is quick to give credit and praise to Coach Lamb, who had the inspiration behind it.  

鈥淭o think 麻豆传媒 coaches and players took a day out of their training and saw value in that, it almost makes me emotional,鈥� Couch said. 鈥淭he fact that Coach Lamb knew his time being with these individuals would bring his team together and grow his program is quite overwhelming for a mom who has a kid with a disability.鈥� 

Caleb had such a great time at the camp, bonding with those he met, that he invited the two football players he was paired with to attend his baptism this fall. 鈥淗e understands that these players want to be friends with him,鈥� Couch said. 鈥淭hey wanted to engage with him. It was so much more than just doing a drill. It was a real, genuine connection. 

鈥淎 lot of times when you have a kid with a disability you鈥檙e not invited to the table, don鈥檛 have a place. You almost become accustomed to not being invited or not having opportunities, being left out, not seen as capable or valuable. This was a contrary experience. The kids were included, involved and celebrated. It was beyond what I thought it could be.鈥� 

While football camps typically come with a fairly high price tag to participate, the No Limits Camp cost only $5 for families to participate, largely thanks to the generosity of donors, including Vinny Pallone, 鈥�07, a former captain on the Bears football team, and his wife Mandie Pallone, who have a nephew who is autistic. As soon as Vinny met Coach Lamb and heard about the camp, he was inspired to give.   

鈥淚 thought about my nephew running around the same field my brother and I played on鈥嗏�斺�唗hat was very moving,鈥� Pallone said. 鈥淐oach Lamb鈥檚 vision is truly incredible.  

鈥淗e came to Greeley and immediately did something for some of the most forgotten people in our community. The foundation he is building is rock solid. This man is the truth.鈥� 

The truth is Coach Lamb and his staff plan to hold the No Limits Camp again in 2024 and in future years, aspiring to make it bigger and better.  

The Bears football team hopes that participants in the camp truly feel part of the program. One way to symbolize this feeling is that any camper who wears their No Limits jersey to a home football game this fall will receive free admission to the game.   

鈥淚nclusivity is the word of the year for our team,鈥� Gonzales said.  

 Although the Ed Lamb era at 麻豆传媒 officially started on August 31 against Abilene Christian University, the first true win of the season came on June 22.   

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