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Contact Information

Education

Temple University, Fox School of Business, Philadelphia, PA

- Ph.D. in Business Administration

- Concentration in Sport Management

Ohio University, College of Business Athens, OH

Master of Sport Administration/ Master of Business Administration

University of Oregon, Lundquist College of Business, Eugene, OR

- Bachelor of Arts in Business Administration

- Concentration: Sport Business

Professional/Academic Experience

Assistant Professor of Sport Administration, University of Northern Colorado (08.2022-Present)

Research & Teaching Assistant, School of Sport, Tourism and Hospitality Management, Temple University

Corporate Sponsorship Manager, Brion Sports Group, Seoul, Korea

Ticket Sales Representative, Texas Rangers Baseball Club, Arlington, Texas

Corporate Sales Staff, Shriners Hospitals for Children Open, Las Vegas, NV

Director of Ticket Operations, Eugene Emeralds Baseball Club, Eugene, OR

Promotion & Ticket Sales Intern, Eugene Emeralds Baseball Club, Eugene, OR

Research/Areas of Interest

Consumer behavior in relation to marketing strategy

Revenue generation aspects of sport teams/organizations

Sports gambling/betting

Ticket resale market

Publications/Creative Works

Kim, K. Y., López, C., & Lee, Y. H. (2025). Get Your Tickets Here: An Examination of How Reputation and Pricing Strategies of Ticket Sellers Affect Consumers' Willingness to Purchase Sport Tickets. Sport Marketing Quarterly, 34(1), 16-30.

Kim, K. Y., & Lopez, C. (2025). Examining Factors Affecting Consumers’ Daily Fantasy Sports and Sports Betting Participation: Comparing Motivation and Perception of Skill Versus Luck. UNLV Gaming Research & Review Journal, 29(1), 1-18.

Kim, K. Y., Lopez, C., & Drayer, J. (2023). Do consumers care about credibility? Examining corporate credibility and price on sport ticket purchase decision making. Sport Management Review, 26(3), 471-493.

Kim, K. & Drayer, J. (2021). A Better Together? Examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors. Sport Marketing Quarterly.30(4) 280-290

Lopez, C., Kim, K. Y., Drayer, J., & Jordan, J. S. (2021). A Run for Their Money: Examining Changes in Runners' Event-Related Expenditures. Sport Marketing Quarterly, 30(3) 207-219.

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