麻豆传媒

The Greeley Stampede, which started in 1922, has always brought color and energy to the local community, so it鈥檚 fitting that as it celebrates 100 years, it does so with even more color greeting spectators. The annual event 鈥� which runs from June 23 to July 4 this year 鈥� includes rodeos, concerts, a demolition derby, carnival and an art show. Stampede General Manager and 麻豆传媒 alumnus Justin Watada 鈥�02 says the Stampede staff started talking about anniversary plans before the pandemic, then put those discussions on pause.  

As they neared 2022 and the pandemic receded, Stampede management began to make plans again.  

鈥淥ur marketing coordinator, Kevin McFarling, was thinking of ideas to add color and make entering the arena more visually appealing. The idea came up to add artwork, so we reached out the City of Greeley about partnering on the project.鈥� 

They wanted to work with local artists for the project, and chose 麻豆传媒 alumni 鈥�10 and 鈥�05 鈥� both highly successful artists with distinct styles. 

鈥淲e鈥檝e worked with both of them in the past. They both created live art at the Big Buckle Ball event to raise money for our Foundation,鈥� Watada says, adding that they didn鈥檛 impose a lot of criteria for the murals. 鈥淲e wanted a western flair, but we really gave them freedom to be creative. They both provided a sample of their idea and the group (including the Greeley Arts Commission) quickly approved.鈥� 

Watada says that art is a natural fit with the Stampede. 

鈥淭his is the 22nd year of our western art show, and art has always been a part of Stampede. It鈥檚 a fundraiser for our foundation and proceeds go to support scholarships in Weld County. And a lot of people only get to see western art in person once a year, so it鈥檚 always been important for us to showcase that artwork.鈥� 

He says that the murals will continue giving people access to art beyond the Stampede, with all the events 鈥� from the county fair to motocross 鈥� that take place in the arena.  

鈥淚 had no (rodeo) experience besides working at the food booths that Old Chicago operated during the Stampede. At that time, I didn鈥檛 listen to country music or go to any rodeos. I never thought this Japanese kid would ever be running one of the biggest rodeos in the country for sure,鈥� he said. 

Watada, who grew up in Fort Lupton, says he initially chose 麻豆传媒 because he had family already attending. And, coming from a small school with only 114 students, moving to Greeley was a move to a bigger area.  

鈥淚鈥檝e now lived in Greeley for 25 years and still run into people that I had classes with at 麻豆传媒,鈥� he says. 鈥淭hat鈥檚 still one of the best aspects of Greeley 鈥� it still has that small town feel even though it's now over 110,000 people.鈥� 

And while he may not have envisioned 20 years with the Stampede, his degree has proven a perfect fit with his career. 鈥淲hen I first came to 麻豆传媒, I started as a Psychology major and then moved around and finally got over to the Business School. All in all, business management actually ended up being perfect for what I'm doing now.鈥� 

He鈥檚 gained an understanding for rodeo and an appreciation for the volunteers and contractors who keep the event running smoothly, and says he enjoys helping those who attend have a great experience at a legendary event.  

鈥淲e want to provide entertainment that will create fun memories for our community every summer,鈥� he said.  

One of those long-running fun memories for the community is the Stampede鈥檚 Independence Day Parade, hosted this year by 麻豆传媒. The parade travels through campus along 10th Street. This year鈥檚 parade boasts more than 100 entries, led by the always popular longhorn cattle.  

鈥淚t鈥檚 a big community tradition where people come and stake out their spot to view the parade, so we鈥檙e anticipating large numbers,鈥� he said. Watada also said that the Stampede partners with 麻豆传媒 athletics, with coaches and athletes volunteering and participating.  

鈥�(The 100th Anniversary) is more than a celebration just for than the Greeley Stampede, it's for the city of Greeley, for Weld County and the state.  We just want to make sure that everyone's able to enjoy the big milestone.鈥� 

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For more information or for tickets, visit the . The Independence Day Parade starts at 9 a.m. on July 4.